About VinuShot
The vessel changed. The quality didn't.
Inspired by Spanish heritage and driven by modern design, VinuShot is building the future of premium single-serve beverages—beginning with exceptional Spanish wines and creating new ways to enjoy them without compromising quality.
Our Why
Our Story
VinuShot began with a simple observation: the way people enjoy premium beverages has changed, but the way they're packaged has not.
People are seeking greater flexibility, more variety, thoughtful portions, and experiences that fit naturally into modern life. They are embracing moderation, exploring lower- and no-alcohol occasions, and increasingly choosing products that reduce waste and respect the environment. Yet many premium beverages are still served in formats designed for another era.
Premium wine made the opportunity impossible to ignore. Some of life's best moments to enjoy a great glass—by the pool, on a hike, at a festival, on a flight, or gathered with friends—are often the very moments when a traditional bottle doesn't belong.
The beverage was never the limitation. The vessel was.
VinuShot was created to preserve everything people love about premium beverages while reimagining how they're experienced. We begin with exceptional Spanish wines and aperitifs, building a platform designed to expand into lower-alcohol, alcohol-free, and future premium beverage categories.
Our Belief
“Exceptional beverages deserve exceptional experiences.”
Because where something is enjoyed is just as important as what's inside. Premium shouldn't stop where glass does. That belief became VinuShot.
Heritage
“Inspired by centuries of tradition. Designed for modern life.”
Inspired by the centuries-old bota—the traditional wineskin carried across Spain for generations—and produced in Rioja, one of the world's most respected wine regions, VinuShot blends heritage, craftsmanship, and modern innovation into a new way to experience premium beverages.
Meet the Founder
“Founded by Estefania Londono, VinuShot brings together technology, innovation, and wine culture to reimagine how premium beverages are experienced.”
After more than a decade leading global product and go-to-market initiatives at companies including Google and Meta—and later becoming a certified sommelier—Estefania recognized an opportunity that extended far beyond wine.
Consumers weren't abandoning premium beverages—they were changing the way they wanted to enjoy them. They were seeking moderation, greater variety, more sustainable formats, and products that fit modern life rather than asking modern life to fit the bottle.
Combining a background in global technology with formal wine education offered a rare perspective: the product didn't need reinventing—the vessel did.
VinuShot was created to free premium beverages from the limitations of traditional packaging—preserving quality while expanding where, when, and how they can be enjoyed.
It begins with exceptional Spanish wine. The future extends far beyond it.
Our Mission
To preserve everything people love about premium beverages while removing the barriers that limit where, when, and how they can be enjoyed.
Our Vision
Build the world's leading platform for premium single-serve beverages.
What guides us
Our Principles
Every decision we make is guided by a simple set of principles that shape how we design, build, and grow VinuShot.
- 01
Premium Comes First
“Exceptional beverages deserve exceptional experiences.”
Quality, craftsmanship, and thoughtful design are never compromised.
- 02
Life in Motion
“Life doesn't happen around a bottle.”
We design products that move naturally with the way people live, travel, gather, and celebrate.
- 03
Effortless by Design
“The best design feels intuitive.”
From The VinuShot Pour™ to the resealable format, every interaction is designed to be simple, elegant, and enjoyable.
- 04
Designed for Mindful Enjoyment
“Premium isn't about drinking more.”
It's about enjoying exactly what you want, when you want it—with greater flexibility, variety, and thoughtful portions.
- 05
Sustainability Through Better Design
“Sustainability isn't an add-on.”
It's the natural result of designing a lighter, smarter format that helps reduce waste and transportation impact while preserving the quality of what's inside.
One iconic format. Endless possibilities.